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Designing a successful logo that will work on the internet as well as in print can be very difficult. Extra costs can be involved in digital production, so being aware of the differences between designing for the Web and creating for print are essential in order to ensure an effective brand marque is created. Generally speaking, the use of colour translates into extra cost in the conventional print world.

If you need digital files for print, it’s important to consider the number of inks that will be used. In print, you generally have two options: full or spot colour. It’s probably worth investing in full colour glossy images if the advert is for a magazine, but in a logo these over the top colours will be very expensive to print for everyday use. Stationery design therefore should take account of not only the ultimate print use, but how those print files will be produced. If money is an issue and using four colours is a bit expensive you could consider using mono or spot colour instead. A one-colour print run will cost far less than a three or four-color print run.

Colour has no cost impact when it comes to website design, where you can afford to be a little more adventurous, bearing in mind that certain typefaces and specific Pantone colours do not come across on screen exactly as they would in print, but that could mean that the solution is a four-colour logo for the Web site and a two-colour logo for the stationery. Aside from the practical cost implications of any UK logo design, the key consideration (whether designing for the Web or print) is to make the logo the essence of your brand and instantly communicate all the brand equities and personality that makes you different from your competitors. Thats the same priority whether the logo is used online or in leaflets, but its important to consider the options about major design considerations at the outset because they will affect cost of design and production. If your logo is too expensive to feasibly reproduce in a variety of locations and different media, it doesn’t matter how good the design is, because it’s essentially useless.